There are times, as an artist or photographer, that I want to create a certain look and feel with an image - warm, hot, cool, cold, and etc. These types of temperature issues can help set the mood and convey a certain message. Look at the images used in advertising and you'll see what I mean. Look at the colour/temperature/brightness choices of ads for vice related products (tobacco and strong alcoholic beverages for example). The majority of these will use images and colours that convey a "cool" sense, regardless of the colour choice. Johnny Walker's Blue Label is a different blue than LA Dodger Blue. The difference is in the brightness value (HSB). Dial down the brightness of any colour to cool it off.Read More Photoshop Support.com.
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