Many years ago I was preparing for an interview with a well-known graphic design studio. I spent weeks polishing up my resume and perfecting my book. When I got to the studio, the first thing they asked me for was my sketchbook. The question caught me off guard; I was speechless. Once I revealed that I did not, in fact, own a sketchbook, the interview ended there. Although I left without the coveted internship position, I did take away a valuable lesson: the importance of having a sketchbook.
What is a sketchbook? A humble notebook, it is a receptacle for visual and conceptual
representations of thoughts and ideas. It is also one of the easiest things to keep because all you really need to have is a pencil, paper and your imagination. You don't even need to be a particularly skilled artist to use one; it is purely a forum in which you can freely express your creativity and further develop your ideas. Best of all, a sketchbook has a profound effect on your creative process. So why do so many designers, my younger self included, underestimate the value of this simple tool?Designers, like writers and artists, are constantly finding inspiration in their surroundings. Often ideas are fleeting--they can be gone almost before you register them, so if you don't scribble them down, it's as if they never happened. A sketchbook acts as a mental butterfly net and a physical archive of all of those random thoughts, quirky sightings and everyday experiences that can add up to an inspired idea.
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