There are lots of stylistic techniques you can use to add oomph to a vector and give an illustration your own personal flair. Color combinations, line weights, graphic simplification, shading and highlights, and texture can all be manipulated to create different looks and feels. The trick is to pick a style and stick with it: mixing and matching styles can get distracting quick unless handled by an experienced professional.
Each of the characters in Example 1 are great. The problem is they have nothing to do with each other, stylistically. We have the simplified cartoony ladies in the back, a comic-style outlined girl in striped socks, a realistic business man, and then a more detailed cartoony woman in the foreground. The overall effect is weird, disjointed, and distracting. While it’s tempting to reuse elements from existing vector files in a new composition you still need to ensure everything matches in the end.
In Example 2, all of the characters are drawn in the same style: simplified, geometric, and angular. The colors are all flat with no gradients or detailed shading, and the color palette plays on a warm/cool complimentary color scheme (red and green). Nothing jumps out as being out of place or at the wrong party.
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