Color

Thursday, December 6, 2007

You've finished your image and everything should look perfect: you've got lots of detail, you've put a lot of thought into the overall placement of each element, and you've got a great concept. But something's not working.

If you're not paying attention to the color in your image, you're missing one of the single most important visual elements at your disposal. Color does it all: inspires emotions, punches out elements and draws the eye, heats up or tones down a mood. Color creates drama, depth, and volume. On the flip side, though, using the wrong color can easily ruin what otherwise would have been a great composition. Don't settle for the colors the world dishes up. Choose your hues, organize your tints, and take control of your palette.See, different surfaces reflect or absorb different parts of the visible light spectrum. Your eye, little marvel that it is, sorts the light out and gives you the color. "What is red?" is a question for philosophy students and stoners. What matters to us is that all colors evoke different moods, feelings, and reactions in people, and if we can control the color in an image, we can influence how people react to it.

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