Choosing the Right Color

Thursday, January 24, 2008
By Angela Cho, Graphic Designer, Shutterstock

As you may already know, Shutterstock has just introduced an exciting new feature: Search By Color. It allows you to search for images that match the specific color you need for your project--you can search by color and keyword, or by color alone. I've been using this tool regularly in my own work for Shutterstock, and it's gotten me thinking more about the role color plays in design, and in life.

When I was in grade school, I worked on a science project in which I tested out how colors affect a person's mood. The results, achieved by sitting a person down in a color illuminated room, were astounding to me but it wasn't until later when I began studying graphic design that I began to fully understand how powerful colors can be.

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